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iPhone users still aren’t rushing to buy the latest models

Despite Apple’s constant rollout of flashy new smartphones, like the new iPhone 16 models, millions of users refuse to upgrade, clinging to their older devices for longer than ever.

Two iPhones, one blue above and one gold below, showing side views with buttons and camera lenses, with the word 'PRO' illuminated in the background.
iPhone 16 and iPhone 16 Pro

Apple unveils new iPhone models each year, which is always a significant event. These new releases, such as the iPhone 16 models in 2024, come packed with new features to entice customers.

However, despite the excitement of these advancements, many iPhone users are holding onto their older devices longer than ever before.

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