Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to.
Detail from the 1990s Think Different poster with Jane Goodall — image credit: Apple
Detail from the 1990s Think Different poster with Jane Goodall — image credit: Apple
The admired and beloved primatologist died on October 1, 2025, six months after her appearance on the Apple TV series, “Jane.” That children’s show based on her life ran for three years, and was one of countless television series, films and books inspired by her.
Now she is the voice of “Great Ideas Start on Mac.” It’s the first of a new campaign celebrating how, in Apple’s words, “from groundbreaking discoveries to award-winning films — all of it starts from nothing.”