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Jony Ive-designed Ferrari Luce sells for $40M at auction

The first Ferrari Luce off the production line has sold for big money, with the Jony Ive-connected vehicle fetching a staggering $40 million at auction.

Sleek blue sports car with black roof and windows, low profile, dark alloy wheels, and Ferrari logo on side, set against a black background
The Ferrari Luce offers good aerodynamics, but it looks nothing like a Ferrari. Image Credit: Ferrari.

The car company’s first production electric vehicle, the Ferrari Luce, is an attempt to take on a challenging and growing market. While it has had a troubled existence since launch, the very first one off the production line has been sold for a considerable sum.

The Ferrari Luce “Tailor Made” went under the hammer at RM Auction in Monterey, California, late on Sunday. The car, bearing the chassis number 0, was a highlight sale for the event, reports The Autopian

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