Financial analysis firm JP Morgan has told investors to ignore reports of low iPhone 18 Pro demand and has raised its target price by $20 to $360.
Demand for iPhone 18 Pro is not as low as other reports claim, say JP Morgan analysts
Demand for iPhone 18 Pro is not as low as other reports claim, say JP Morgan analysts
Back in July 2026, JP Morgan lowered its target price to $340 on concerns about supply constraints. Now that there are reports of Apple cutting orders over low demand, though, the firm is raising its target and telling investors to look beyond the short term.
Specifically, in a note to investors seen by AppleInsider, JP Morgan entirely dismisses these reports. Its analysts say that there is nothing beyond the typical production adjustments Apple makes every year.