Google has yet again dodged a potentially business-splitting antitrust ruling, and gets to keep its ad-tech business intact after escaping the Department of Justice’s push for a court-ordered breakup.
Google does not need to sell off its advertising business, court finds
Google does not need to sell off its advertising business, court finds
A federal judge has rejected the Justice Department’s attempt to force Google to sell off major pieces of its advertising technology business. This spares the company from the most severe remedies suggested after it was found guilty of holding an illegal monopoly on the digital advertising market.
That doesn’t mean there won’t be corrective measures. The court announced that it has accepted most of the proposed behavioral remedies intended to curb the anticompetitive conduct.