Apple’s latest privacy ad is filled with chrome-wearing spies that disappear as soon as the person opens Safari. It’s yet another ad that doesn’t shy away from calling out surveillance capitalism.
Apple’s new campaign targeting Chrome’s stance on privacy
Apple’s new campaign targeting Chrome’s stance on privacyThe “Privacy, That’s iPhone” campaign has been ongoing for years. In 2024, Apple shared an ad with some unsettling mechanical birds with cameras for heads that would follow you around.
The latest ad takes on the familiar tagline in a short film dubbed “Privacy on iPhone: Safari helps block data trackers.” In it, Apple has taken a comical approach in showing online trackers as literal chrome-wearing characters that intrusively follow you around as you browse online.