Following years of rumors, Apple has finally rolled out the new entry-level MacBook Neo.
The NYC Apple Event announcing the MacBook Neo
The NYC Apple Event announcing the MacBook Neo
The MacBook Pro and MacBook Air are premium notebooks on the market, with Apple avoiding the more budget-focused end for quite a few years. However, with its latest introduction, it is going to compete with Chromebooks and other low-cost notebook options, but on its own terms.
The new MacBook Neo is an effort to tempt value-oriented consumers to sign up to Apple’s ecosystem. To do this, Apple had to create a low-cost MacBook, stripping it down to the bare essentials.