An interview reveals Apple’s approach with MacBook Neo was a complete rethink of a budget-friendly laptop, not simply rehashing old tech at a lower price.
The MacBook Neo is a new budget-friendly product
The MacBook Neo is a new budget-friendly product
The MacBook Neo is a brand new category in the lineup that has a new-to-Apple moniker to go with it. It’s not just a new laptop, but a new market for the premium product seller.
According to an interview with Director of Mac Product Marketing, Colleen Novielli conducted by Techradar, the MacBook Neo is meant to be competitive in the $599 price range. It brings Apple’s attention to detail and premium materials to a product nearly half the price of the MacBook Air.