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MacBook Neo’s price has shocked the Windows PC industry

The CEO of PC manufacturer Asus has revealed that the industry was not prepared for the price and quality of Apple’s MacBook Neo.

Side view of a thin, gold-colored laptop on display stand, lid open, showing slim keyboard, two USB-C ports, headphone jack, and blurred indoor background with soft lights
Apple’s MacBook Neo is lower price than the company usually sells at, but still high quality

During the initial reviews of the new MacBook Neo, one columnist counted as a bonus the way that it will prompt manufacturers to make Windows laptops better and more efficient. Now one of those manufacturers has agreed that the MacBook Neo’s starting price was a “shock.”

As spotted by PC Magazine, Asus CEO S.Y. Hsu has said in an earnings call that PC makers will now have to respond.

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