In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple’s iPhone safeguards.
Meta CEO Mark Zuckerberg
Meta CEO Mark Zuckerberg
Apple’s App Tracking Transparency (ATT) arrived in 2021 with a clear message. Apps had to ask iPhone users before tracking them across other apps and websites.
Most people declined, which cut off the flow of user data that targeted advertising depends on. Meta quickly became the poster child for ATT’s impact.