A new MLS Cup broadcast will use four iPhone 17 Pro units alongside professional cameras, making Apple’s slogan a reality in live sports.

iPhone 17 Pro

iPhone 17 Pro
The phones will feed directly into the league’s 30-plus camera production during the Inter Miami vs. Vancouver Whitecaps final. The setup shows how far iPhone imaging has come and why Major League Soccer (MLS) is willing to treat a consumer device as a broadcast-grade tool.
Professional sports broadcasts rely on large-sensor cameras that handle motion, low light, and color consistency under pressure. Phones rarely appear in these environments because latency, thermal limits, and dynamic range can break a live show.