Most US schools aren’t out for the summer yet, and Apple is already looking at back to school computer purchase time with a new ad showing college students achieving success with MacBooks, rest, and possibly a shower.
Student working successfully at her MacBook – image credit: Apple
Student working successfully at her MacBook – image credit: Apple
Apple has tried being straight with just listing Mac features in its ads for students. It’s tried being funny about talking parents into buying Macs, which did not go well.
Now with a 93-second ad on YouTube, Apple is going for conveying how hard working college students have to be. And so therefore how hard-working all Mac laptops are.