Apple’s new iPhone event invitation on the company’s home page features a brightly-colored logo that moves like liquid as you touch it.
Press and swipe with the Apple Pencil, a mouse, or your finger, and the new Apple Logo swirls around for you
Press and swipe with the Apple Pencil, a mouse, or your finger, and the new Apple Logo swirls around for you
Just as it did with its Apple Pencil “Let Loose” invitation in May 2024, Apple has produced another interactive version of its logo. Unlike that Apple Pencil one, though, this new “Awe Dropping” one lets you use your finger, and swipe across the logo on the iPhone, iPad, and Mac.
Even before you do this, the static logo looks reminiscent of a thermal camera image, like the ones in TV and what you use to survey your house for air leaks. Then when you swipe, dark blue and orange blobs swirl around inside the logo.