Three hours ahead of preorders opening for the iPhone 16 range, AirPods, and black Apple Watch Ultra 2, Apple has taken down its store.
Apple Store notice
Apple Store notice
Typically Apple posts a notice saying something to the effect that it’s making changes to the store. This time the online Apple Store says “we love that early energy,” and that the store is “almost ready for you.”
Whatever the back end processes Apple is working on, taking down the store does always create a buzz of anticipation. It does, though, mean that preorders for the Apple Watch Series 10 have been paused.