Smart ring market leader Oura is trying to convince U.S. lawmakers to loosen some health monitoring regulations for wearable devices, which if successful will benefit Apple too. Users will just need to be careful about what they do with the data.
An Oura smart ring, a market that Apple is working to enter.
An Oura smart ring, a market that Apple is working to enter.
Products going on sale must meet regulatory requirements, and it’s something that Apple is very familiar with for its product line. However, if work by one wearables company results in changes in the United States, that could directly benefit Apple’s own products, too.
Smart ring maker Oura stepped up its work to leave a good impression on the U.S. government in 2025, a Politico report details. As well as handing out smart rings to Olympic athletes, it has increased its lobbying budget.