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Preorder demand for iPhone 16 rises in Russia despite high import prices

Despite the iPhone 16 range being priced far higher than in the West, consumers in Russia are keen to secure the latest model of iPhone, with preorders up 15% year-on-year.

Night view of illuminated Kremlin buildings with towers and golden domes, a river, and a bridge in the foreground.
Moscow at night [Evgenit/Pixabay]

The iPhone 16 and iPhone 16 Pro are now available, and consumers around the world are checking out Apple’s latest smartphone creations. While demand is believed to be high in general for the iPhone 16 generation, it appears that demand in Russia continues to be strong despite a massive pricing disparity.

According to a retailer speaking to Reuters on Friday, demand for the iPhone 16 continues to be significant. Preorders for the iPhone 16 generation were apparently 15% higher than the iPhone 15 counterparts, a spokesperson for electronics retailer Restore advised.

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