China’s annual Singles Day shopping festival has again seen Apple’s iPhone sales decline year over year.
iPhone 16 Pro
iPhone 16 Pro
Singles dDay used to regularly see record-breaking sales for the iPhone, with one vendor selling 156 million of the iPhone 13 in the first two seconds of its sale in 2021. With increased competition from local brands, Apple had a disappointing 2023 with a 4% decline in sales year over year.
Now according to Counterpoint Research, it’s fared even worse for the 2024 Singles Day festival. While not listing a specific figure, Counterpoint claims that Apple “declined YoY by double-digit percentages.”