Red Bull’s 2026 Formula 1 launch made Apple’s expanding role around the sport hard to ignore, from iPhone-shot footage embedded in the broadcast to Apple Vision Pro wearers taking the stage.
Apple Vision Pro
Apple Vision Pro
Oracle Red Bull Racing and Visa Cash App Racing Bulls launched their 2026 cars together. The event was streamed live on Red Bull’s platforms, marking the start of the Red Bull Ford Powertrains era.
It wasn’t a race broadcast, but a polished Formula 1 media moment for a global audience.