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Rising popularity of older iPhone models drove down average selling prices in June quarter

A metric used to gauge iPhone sales performance suggests a decrease in the average selling price in the June 2024 quarter due to the popularity of older models.

A hand holding a black iPhone 15 Plus with dual cameras and the Apple logo on the back against a blurred wooden background.
iPhone 15 Plus

Apple stopped reporting iPhones’ Average Selling Price (ASP) in 2018. However, Consumer Intelligence Research Partners (CIRP) have maintained the US-WARP, which closely mirrors the ASP, minus the global scope and wholesale discounts.

In the June 2024 quarter, US-WARP was recorded at $966, representing a decline from $995 in the March 2024 quarter but shows an increase from $948 in the June 2023 quarter. Notably, the March 2024 figure was the highest ever estimated by CIRP.

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