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Siri AI success could embolden Apple to charge a subscription

It’s obviously speculation, and repeated at that, but a new report argues that it’s more likely that Apple will eventually charge a fee for Siri Ai now that Apple Intelligence has improved so much.

Smartphone screen showing Siri AI answering a question about Apple subscription costs, explaining core features are free on compatible devices but some advanced cloud-based functions may require limits or future paid tiers
For now, Siri AI is free, although iCloud+ subscribers get higher daily usage limits.

Apple has long been predicted to introduce a subscription version of Apple Intelligence, and a new report chiefly repeats speculation from 2024. However, the new claim comes after the launch of Siri AI in beta, and Bloomberg‘s Power On newsletter argues that it has made subscriptions more likely.

That’s because even in beta form, the new Siri AI is described as adequate now, and will clearly improve in the future. The speculation is that over the next 12 months, the feature will improve enough, and become popular enough, that a subscription version could be a success.

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