Apple has informed App Store developers that they can now add retention messages sooner, when they want to remind cancelling subscribers of how great their app is.
An Apple example of the start of a retention message – image credit: Apple.
An Apple example of the start of a retention message – image credit: Apple.
You already know how this works. You go to cancel broadband, cable if you still have it, that New York Times subscription, and no one will just let you do it.
Instead, you’re asked if you’re sure, then if you’re really sure, and often the service says, look, stick with us and you can have a huge discount. It’s a routine story, and actually one Apple has offered developers before.