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TD Cowen raises AAPL target to $250 on AI and China sales

Investment analyst firm TD Cowen predicts that Apple Intelligence will bring a modest boost to the iPhone 16 range, but be much more significant in 2025, by when China sales are expected to have returned to growth.

Two smartphones side by side, showcasing the front screen, and the rear with a triple camera setup and a flash, against a dark background.
Render of the iPhone 16 range

Ahead of Apple’s latest earnings call on August 1, 2024, TD Cowen is advising investors to buy. Its analysts are again saying, though, that Apple’s earnings won’t materially grow until the 2025 iPhone 17 and its hardware support for AI.

Nonetheless, in a note to investors see by AppleInsider, TD Cowen has raised its Apple price target significantly. Having stayed on $220 since August 2023, the company has now raised it to $250.

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