With the MacBook Neo, Apple has created a brand new MacBook not aimed at its usual fanbase, and is instead gunning for iPhone owners who haven’t yet made the leap to Mac.
The MacBook Neo name has some implications
The MacBook Neo name has some implications
On Wednesday, Apple announced the MacBook Neo, a budget-friendly, entry-level macOS machine. It’s cute, has lower-end Mac specs, and, perhaps most importantly, it’s priced to move.
But I’d like to make it very, very clear to 75% of people reading this piece, and probably 90% of the AppleInsider reading cohort — the MacBook Neo is probably not for you.