The CEO of smart ring firm Oura has detailed the reasons there shouldn’t be an Apple Ring, but sounds like he’s hoping Apple is listening.
Render of a possible Apple Ring
Render of a possible Apple Ring
Oh, just bring out a ring already. Apple Ring has been rumored for years, but in the last few months we have had absolutely certain claim that the project is dead. But that claim was followed only hours later by another one saying that Apple’s smart ring would be out in 2026.
Now Tom Hale, CEO of the Oura Ring company, has told CNBC that it won’t happen. For one thing, an Apple Ring would undercut the Apple Watch, and for another, making smart rings is so hard that Apple can’t just walk in and do it.