Apple’s new $599 MacBook Neo is aimed at bringing the Mac to more buyers — but Apple CEO Tim Cook isn’t the one out talking about it yet.
MacBook Neo
MacBook Neo
Ternus discussed Apple’s strategy in an interview published March 5, one day after Apple announced the MacBook Neo on March 4. The new laptop starts at $599, or $499 for education buyers, making it the lowest-priced Mac notebook Apple has ever sold.
“We saw an opportunity here to really just reach a lot more people than we ever have before,” Ternus said. “MacBook Neo is solid, reliable, and durable, all the things you want a Mac to be. And yeah, that’s an amazing price point.”