Apple Podcasts is no longer just an audio app, as native adaptive video and dynamic video ads will be available soon for creators to really show their stuff.

Apple Podcasts is getting more video content

Apple Podcasts is getting more video content
Apple is introducing native video playback powered by HTTP Live Streaming, or HLS. The update brings adaptive streaming and dynamic video ad insertion directly into the app.
You can watch video episodes inside Apple Podcasts and switch easily between listening and viewing. The app supports a horizontal full-screen view, and you can download episodes for offline playback.