Apple TV+ is going free for one weekend because it lacks viewers — but it is far from lacking in absolutely superb shows to watch. Here’s what to see first, and just why Apple is doing this.
The second season of ‘Severance’ won’t start until late in January 2025, but viewers can catch up on its first season — image credit: Apple
The second season of ‘Severance’ won’t start until late in January 2025, but viewers can catch up on its first season — image credit: Apple
Apple is cutting down on blockbuster movie theater releases and one impact is that the profile of its Apple TV+ service will be lower. Since the service consistently has only a small fraction of the audience that Netflix and Disney+ get, Apple has been working to get it in front of more people.
As recently teased, the latest attempt takes place on the weekend of Saturday 4 January 2025 and Sunday 5 January. For 48 hours, the whole of Apple TV+ will be free to watch without subscription.