Investment firm Evercore has upgraded its price target for Apple, again because of the continued success of the iPhone 17 family.
Demand for the iPhone 17 range has centered on the higher-end models like the iPhone 17 Pro
Demand for the iPhone 17 range has centered on the higher-end models like the iPhone 17 Pro
Back in September 2025, Evercore raised its target price twice, going from $250 to $290, expressly because of the iPhone 17 and then the iPhone Air. In late October, the price went to $300, again because of the strong sales of the new models.
But then in December 2025, it was the expectation that an overhauled Siri would drive sales in 2026 that prompted a target rise to $325.