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Apple Maps ads are private and launch in the summer

Ads are coming to Apple Maps as part of a new Apple Business service aimed at helping firms connect to local customers, and not pushing those users away to rival map apps.

Two iPhones show a maps app with search results for restaurants, including The Honeyed Hen and Neon Pie Parlor, featuring ratings, distance, ads, and food photos above an on-screen keyboard.
Ads will appear in search results on Apple Maps from April 14, 2206 — image credit: Apple

Rumors of ads on Apple Maps first circulated back in 2022, but reports of them arriving recently escalated. Now Apple has confirmed that firms will be able to place local ads in Apple Maps from summer 2026.

While the ads are coming to the US and Canada at an as-yet unspecified date, they are part of the new Apple Business which launches in over 200 countries on April 14. Apple Business brings together device management as well as promotional tools.

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