Alongside dropping yet more hints about a sequel to “F1: The Movie,” Eddy Cue has revealed how it was down to Steve Jobs’s ethos why Apple TV didn’t just buy an existing library.
Eddy Cue (third from left) with Steve Jobs (far right) and European Commission officers in 2008 – image credit: All About Steve Jobs
Eddy Cue (third from left) with Steve Jobs (far right) and European Commission officers in 2008 – image credit: All About Steve Jobs
There have been many seemingly reliable reports that Apple wanted to buy Warner Bros. to bolster Apple TV‘s catalog. Yet according to Variety, Apple senior vice president of services and health, Eddy Cue, insists Apple did not and would not buy in a library.
“[We’ve] always felt like if we were putting our name on it, it was kind of weird we were going to put our name on something we didn’t help create,” said Cue, “so we said we’re going to start with nothing, we’re going to start with something that all shows that we create, which meant we had, you know, five or six shows when we launched the service.”