Despite Apple’s dominance in consumer tech, its smart home speaker strategy is lagging behind Amazon and Google. But the company has a new strategy.
HomePod and HomePod mini
HomePod and HomePod mini
Apple, a leader in smartphones, tablets, and wearables, has struggled to replicate its success in the smart home market. Recent reports show that the company’s smart home offerings struggle to secure a significant market share.
Apple’s woes with smart speakers are particularly evident, with Amazon’s Echo series and Google’s Home devices dominating the market. A Consumer Intelligence Research Partners (CIRP) survey reveals that Amazon’s Echo commands over two-thirds of the U.S. market, while Google holds about one-quarter.