He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here’s how he started at Apple, ran the company, and will end his career.
Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple
Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple
Tim Cook was Apple’s seventh CEO, he was the longest-serving, and he was only the third who wasn’t fired. Then it’s true that like every Apple CEO before him, he was white, male, and a similar age, but in business terms, he was also the most transformative of them all.
That includes being more business and financially transforming than Steve Jobs. Where Cook will never be as much remembered for products as Jobs still is, he was more of a businessman and, latterly, vastly more of a politician.