Apple shares climbed to a record high as investors look past AI concerns

Apple shares closed above $300 for the first time after investors rewarded the company’s stronger-than-expected earnings, surging Services revenue, and massive $100 billion buyback despite continued criticism of its delayed AI rollout.

Apple shares closed at a new record high of $300.23 on May 15, surpassing both the $300 mark and the company’s previous closing record of $287.51 set on May 6. Earlier in 2026, investors worried about delayed Siri features, slowing hardware growth, tariff exposure, and growing competition in generative AI.

The rally accelerated after Apple reported $111.2 billion in revenue and earnings per share of $2.01 for the quarter ending March 28, both above Wall Street expectations. The company also approved another $100 billion stock buyback and raised its quarterly dividend to $0.27 per share.

Apple generated more than $28 billion in operating cash flow during the quarter, reinforcing investor confidence in the company’s core business. Tim Cook said demand for iPhone remained strong during the March quarter, while Services revenue reached another all-time high.

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