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Apple’s App Store search data stores every single keystroke

Apple is watching you type App Store searches, and knows how long you take to type them. You can’t turn it off.

Blue 3D square app icon with a red stylized letter A or app symbol in the center, floating against a smooth blue gradient background
The search user data Apple stores from the App Store is oddly highly detailed.

During WWDC in early June, Apple announced a raft of changes to the way the App Store functions to help developers. Evidently, one of those ways is to collect tons of data about how people actually interact with the App Store.

In an X post on June 9, security researchers known as Mysk discovered how much Apple actually collects in terms of data points. Apple already collects a lot of analytics data, but now it is being used to handle recommendations under Personalized Recommendations in the App Store.

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