Apple’s ability to prevent memory prices from increasing the cost of iPhones and other products won’t last forever. Tim Cook has warned that it’s only going to get harder to do so.
A Samsung LPDDR5X memory chip – Image Credit: Samsung
A Samsung LPDDR5X memory chip – Image Credit: Samsung
The consumer tech industry is struggling to deal with the cost of memory, with supplies choked by the extreme demand of AI infrastructure build-outs. While Apple has managed to stop the cost impacting the price of its products so far, even it has its limits.
Asked on the analyst conference call following its Q2 financial results release, incumbent CEO Tim Cook has revealed that pricing has affected the company’s bottom line.